Happy today, good tomorrow. It lasts a long time!

“Hoy alegre, mañana bien” explores the posters and advertisements of Cuba in the 1940s and 1950s as symbols of the past and of collective memory. These advertising elements had the ability to illustrate the era, and disseminate information about products or services. In the work, modifications were made both in the design and in the original text of these posters, incorporating fragments of literary texts to provide them with new messages and meanings. Establishing a marked interest in Cuba’s historical and social past and present. In this way, the billboards become an attempt to show the Cuban reality without ignoring its past.